Qantas in crisis: a business lesson in social media liabilities

Tuesday, November 01, 2011 | Posted by: Fiona Cullinan
Categories: Business advice, Media sector, Technology sector, Thought Leadership | Tags: media, report, digital, Twitter, social media, Facebook, risk management, guide, risks, guidance, PR, crisis, reputation, Alan Joyce, Qantas, monitoring, Internet Intelligence

Qantas has been the talk of negative social media once again this weekend after CEO Alan Joyce took the unprecedented step of grounding all Qantas jets. Can firms prepare for a social media backlash? Yes – but they need to introduce some risk management strategies that address the modern world first.

Grant Thornton’s Internet Intelligence team looks at who should take responsibility for managing social media risks and how companies can to do it more effectively.

Full story on The Boardroom blog. 

For further information on social media risk management services, visit our Internet Intelligence web page.

And download our social media guide: Virtual world, real risks: When social media becomes a liability.

Image: Qantas jet: (CC) Ken Hodge

You might also find these posts useful:

* Social media risk management for board directors
* Alec Connock on why Facebook matters to business
* Chris Brogan’s advice for companies on how to use social media in business