Elevate - for business leaders

How did Facebook grow to its first 500 million users?

Thursday, May 17, 2012 | Posted by: Fiona Cullinan
Categories: Business advice, Technology sector | Tags: business, growth, talent, social media, Facebook, tech, Mark Henshaw, Quora, Facebook IPO, social network, company culture, international growth, tactics

Just ahead of Facebook’s potentially record-breaking IPO, some fascinating insights into the company’s phenomenal growth emerged on internet question-and-answer site Quora this week, as a former member of Facebook’s ‘Growth team’ shared his experience of the social network’s growth strategies.

Continue Reading

Google+, Twitter, Facebook Connect…is your business cashing in on social media marketing in 2012?

Thursday, January 12, 2012 | Posted by: Alex Connock
Categories: Media sector, Technology sector | Tags: business, Alex Connock, strategy, Twitter, social media, Facebook, Google, marketing, content, SEO, business drivers, social business, real-time, content marketing, search, GooglePlus

Like it or not, your company now has a permanent +1 in every customer interaction – via social media. How can you deal with that? Alex Connock reviews the 2012 social media, search and content marketing landscape and offers some advice for business leaders on how to navigate it…

Continue Reading

Qantas in crisis: a business lesson in social media liabilities

Tuesday, November 01, 2011 | Posted by: Fiona Cullinan
Categories: Business advice, Media sector, Technology sector, Thought Leadership | Tags: media, report, digital, Twitter, social media, Facebook, risk management, guide, risks, guidance, PR, crisis, reputation, Alan Joyce, Qantas, monitoring, Internet Intelligence

Qantas has been the talk of negative social media once again this weekend after CEO Alan Joyce took the unprecedented step of grounding all Qantas jets. Can firms prepare for a social media backlash? Yes – but they need to introduce some risk management strategies that address the modern world first.

Continue Reading

Chris Brogan’s advice for companies on how to use social media in business

Tuesday, September 07, 2010 | Posted by: Fiona Cullinan
Categories: Business advice, Media sector | Tags: business, media, Twitter, social media, Facebook, marketing, LinkedIn, blogs, Enterprise 2.0, forums, community, Chris Brogan

There are powerful business facets to Twitter and Facebook, but it requires some close attention to leverage them. ‘Social media rock star’ Chris Brogan suggests the first four steps any business should take. (Click the image to see a day in the social media life of Chris Brogan).

Continue Reading

Best paid CEOs, social media demographics and why women are so good in the boardroom – April links

Friday, April 16, 2010 | Posted by: Fiona Cullinan
Categories: Media sector, Women in business | Tags: links, women in business, Twitter, boardroom, energy, social media, Facebook, LinkedIn, CEOs, demographics, London Chamber of Commerce and Industry, Digg, Ford, carbon emissions

Which business stories are getting the most hits on the web this month? Read on and discover Elevate blog’s pick of the links for big business – from benchmarking your chief exec’s salary to the high cost of leaving company PCs switched on, and more… 

Continue Reading

Why Facebook matters to business

Wednesday, March 24, 2010 | Posted by: Fiona Cullinan
Categories: Business advice, Media sector | Tags: business, Alex Connock, entrepreneurs, media, digital, Ten Alps, online, social media, Facebook, tool, Coca-Cola, Aston Martin, Barclays Football, Ning, Google News, Disney, monopoly

Continue Reading