Qantas in crisis: a business lesson in social media liabilities
Tuesday, November 01, 2011 | Posted by: Fiona Cullinan
Categories:
Business advice,
Media sector,
Technology sector,
Thought Leadership
| Tags: media,
report,
digital,
Twitter,
social media,
Facebook,
risk management,
guide,
risks,
guidance,
PR,
crisis,
reputation,
Alan Joyce,
Qantas,
monitoring,
Internet Intelligence
Qantas has been the talk of negative social media once again this weekend after CEO Alan Joyce took the unprecedented step of grounding all Qantas jets. Can firms prepare for a social media backlash? Yes – but they need to introduce some risk management strategies that address the modern world first.
