Elevate - for business leaders

Social video entrepreneur Sarah Wood on a digital sector that is ‘exploding’

Tuesday, August 14, 2012 | Posted by: Fiona Cullinan
Categories: Business advice, Media sector, Technology sector, Women in business | Tags: business, entrepreneur, digital, CEO, insight, advice, video, interview, online, social media, marketing, advertising, leadership, internet, Elevate magazine, YouTube, social business, viral, Sarah Wood, web

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Sarah Wood started her first business aged 13; now 38, she is the Winner of the 2011 Fast Growth Female Entrepreneur of the Year Award. But you’ll know her better from her social media work, turning brand campaigns such as Compare the Market/Meerkat and Evian’s Roller Babies into viral hits. In true tech entrepreneur style, she sent her interview answers in via smartphone from the middle of a Cambridge conference…

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Google+, Twitter, Facebook Connect…is your business cashing in on social media marketing in 2012?

Thursday, January 12, 2012 | Posted by: Alex Connock
Categories: Media sector, Technology sector | Tags: business, Alex Connock, strategy, Twitter, social media, Facebook, Google, marketing, content, SEO, business drivers, social business, real-time, content marketing, search, GooglePlus

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Like it or not, your company now has a permanent +1 in every customer interaction – via social media. How can you deal with that? Alex Connock reviews the 2012 social media, search and content marketing landscape and offers some advice for business leaders on how to navigate it…

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