Emerging markets ahead in social media business race
Wednesday, November 16, 2011
| Posted by: Mark Henshaw
Categories:
Brazil,
China ,
India,
Thought leadership
| Tags: business,
statistics,
growth,
research,
emerging markets,
IBR,
media,
technology,
International business report,
social media,
tech,
Europe,
digital,
social business,
e-commerce,
Mark Henshaw,
ICT,
mobile,
G7
Businesses in emerging markets have taken to the use of social media much quicker than peers in mature markets, and the gap is set to widen, according to the latest findings from Grant Thornton’s International Business Report (IBR). Our Head of Media, Mark Henshaw, raises some questions for UK businesses seeking international growth.



