How to do a market opportunity assessment (an India-UK case study)
Tuesday, June 12, 2012
| Posted by: Fiona Cullinan
Categories:
India,
Thought leadership
| Tags: investment,
growth,
research,
performance,
due diligence,
corporate finance,
conference,
strategy,
Story of the Deal,
advisory,
demand,
supply,
Lushani Kodituwakku,
competitors,
market research,
Commercial Due Diligence,
CDD,
market assessment,
leisure sector,
hotel
Any company seeking to expand overseas needs to do its homework first. We often blog about the issues facing UK companies seeking growth in India or China, but how does this work in reverse? How can fast-growing BRIC corporates, for example, assess a move to the UK?
