King of Bonds – Will King introduces Shaving Bonds

Wednesday, June 24, 2009 | Posted by: Grant Thornton
Categories: Business | Tags: investment, bonds

Will King, founder of grooming product firm, King of Shaves, is asking his customers to buy £5m in bonds to finance expansion of the brand. It’s a move believed to be the first instance of a company turning directly to its customers to raise investment funds.

http://business.timesonline.co.uk/tol/business/industry_sectors/banking_and_finance/article6557672.ece