Monday, January 11, 2010 | Posted by: Grant Thornton
Categories: Technology | Tags: innovation, media, technology, global, eco, economist, Wallpaper, 3-D, augmented reality, Sensitive Object, multiplatform, Innovation Island Conference
Aretha Franklin wanted us all to “reach out” and we thought it was a bit personal, but today, reaching out, touching, creates a new connection likely to integrate your finger tip with a remote control system based uniquely on acoustics.
Sensitive Object, a leader in multi-touch anywhere platforms has created patent-protected technology capable of “tactilizing” any surface. This unique software technology leverages acoustics to analyze sound waves departing from the point of touch to precisely transform any product into a touch device allowing for virtual controls and next generation user-interfaces.
Previously in this column we’ve discussed emerging mobile media systems, the virtualization of our everyday sensory experience, tactile technology adds a layer of flexibility and availability which will transform the way we communicate and use data at home and in the office. Advances in 3-D technology mean glasses will no longer be necessary; audio sensory illusion will ensure portable surround sound; augmented reality will become the norm.
Early in 2009, just after The Economist / Grant Thornton Innovation Island Conference, we wrote about a frontier leap in data visualization, the integration of data in real-time with 3-D visualization. Closing the year, leading global design trend magazine, Wallpaper, predicted ‘augmented reality’ as the dawn of a new political era – the use of visualized trends incorporating live data streams. The complexity of such devices will bestow on political soothsayers a new cauldron of trickery.
For businesses, and for households, augmented reality will become a predictive and illustrative tool adaptable to planning complex projects, and demonstrating outcomes with constantly dynamic variables.
In other words, what you put in will be visible in a much more user-friendly way. Your data, will be in other words. Augmented reality systems will begin to adjust our data reception to match our demographic profile. For marketeers this is the closest thing to subliminal product placement we will see in the new decade. Consumers will be challenged to find a balance between a ‘push’ information system which mirrors what a batch of companies think you want, and a ‘pull’ system which becomes a self-limiting echo-chamber of consumer set preferences.
Sensitive Object is just part of this new decade’s information armoury. We will not just touch a new reality, but feel, dream and believe in a new hope – marketing and politics will take one more step up the aisle together. Cool Britannia is now so last year, but soon Britain will be at the leading edge of a new consumerism which will claim to know what you really, really want. Why, because for all the take a complex global market, the lingua franca is English.
Ted Talks – Augmented Reality:
Ray Kurzweil - How technology will transform us