The Currency of Common Sense

Tuesday, March 10, 2009 | Posted by: Grant Thornton
Categories: Business | Tags: innovation

Will King, CEO of KMI (King of Shaves) talks about the role innovation has played in his career, from studying Mechanical Engineering which gave him a grounding in design and manufacturing, to his views on innovation in the UK.

“What happens in a recession is that creativity and common sense comes to out-weigh cash.  People can’t simply rely on getting the cash in to do the job, they’ve got to use their brain and be creative and challenge things…...the currency of common sense is coming to the fore rather than the currency of cash.”

What do you think?