Tuesday, November 01, 2011 | Posted by: Paul Mewett
Categories: Risk | Tags: Board, report, risk, advice, risk management, guide, Twitter, social media, crisis, Facebook, Strategy, reputation, PR, Alan Joyce, Qantas, monitoring, Internet Intelligence
Social media – what’s the worst that can happen? Quite a lot, as Qantas found out, when a social media crisis hit both its share price and its world-famous reputation for safety. Grant Thornton’s Internet Intelligence team reviews the story and suggests ways in which companies can implement a social media risk management strategy.