Social media risk management for board directors
Tuesday, November 01, 2011 | Posted by: Paul Mewett
Categories:
Risk
| Tags: report,
risk,
Board,
advice,
risk management,
guide,
social media,
Strategy,
Twitter,
crisis,
reputation,
Facebook,
Alan Joyce,
PR,
Qantas,
monitoring,
Internet Intelligence
Social media – what’s the worst that can happen? Quite a lot, as Qantas found out, when a social media crisis hit both its share price and its world-famous reputation for safety. Grant Thornton’s Internet Intelligence team reviews the story and suggests ways in which companies can implement a social media risk management strategy.
